Increase Sales with Social Media

Before, car dealers used flyers, banners, direct mail and even eco blimps to promote their product. These marketing strategies are prevalent today. But it no longer generates a significant amount of new customers as it did before. Commercial and advertisement, are still popular but has gotten costly over the years. With the rise of the digital age, technology has taken over every household. Purchasing decision no longer relies on traditional advertising methods. Instead, people are now buying based on real-life experiences. Experiences which can get shared thru the various social media platforms. People are not limited to the confines of the four walls of their houses. Instead their thoughts, perception, feelings are now pouring over the internet. It travels across borders, across the different continent, and to strangers. Businesses needed diversified sales strategies and learned how to humanize their brand to get more customers.

1. Invest in Facebook Advertising – market segregation will help businesses optimize their campaigns. Advertising will ensure that people see posts relevant to what they’re interested t. By doing this, it will help increase sales. In advertising, businesses need to understand their market. That entails focusing advertising campaigns based on customer location and demographics. We must put value for the customer and get focused on sales. Be a thought leader in that field and create loyal followers. Don’t get them pushed into the idea of buying your product.

2. Tweet on Twitter – it has 140 characters to market a business’ product. Using the twitter card you can share relevant information about the company. Twitter can also connect with influencers to further increase followers. Use hashtags and post relevant information.

3. Get the Millennials on Instagram – There is a huge customer base on Instagram. 64 percent of respondents between 18 and 29 years used the photo-sharing app. It is crucial to reach these group as they are most likely to help spread information about the business. Be creative in interacting with people. You can have contests, give product samples or even give discount coupons. What is important is to get the brand out, be visible and creative.

4. Video marketing on YouTube – the second largest social media platform. More people are visual learners; this platform can grow business. When making videos, It has to be short, educational, simple and has to be two mins or less.

5. Humanize your brand – When making videos or post it’s not about selling the brand. Appeal to the senses, to people’s emotion and hearts. Tell a story that people can relate to and be able to share in that experience.

 

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